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Nº.4P BLONDE ENHANCER™ TONING SHAMPOO

Nº.4P BLONDE ENHANCER™ TONING SHAMPOO - Main image
$15 $30 In stock

Category: Retail

KEY BENEFITS

  • Neutralizes brassiness for brighter hair.
  • Strengthens hair and repairs damage.
  • Hydrates and softens hair.


DETAILS

This ultra-concentrated purple shampoo reduces breakage and hydrates as it cleanses and tones from roots to ends. Use No.4P to neutralize brassy hair and yellow tones for brighter, softer, stronger blond hair, gray hair, or highlighted hair. Effective on natural and color-treated hair.



CLINICALLY PROVEN

  • 3X brighter hair*
  • 91% agree hair was less brassy**
  • 52% less breakage​ after one use***

*Compared to top purple shampoos.

**Based on an independent consumer perception study of 60 women with bleached/color-treated blonde hair.

***After 1 use when used as a system, clinically tested.



INGREDINTS

  • Violet Toning Agents: seal in brightness and balance tone to reduce brassiness and yellow tones.
  • Gentle Blend of Coconut Oil-Derived Surfactants: provides easy lather and leaves the scalp and hair feeling hydrated.


HOW TO USE

  1. Distribute evenly between palms first.
  2. Apply to wet hair. Lather fully.
  3. Leave on for 1-3 minutes. Rinse well.

For more intense toning, leave on hair up to 5 minutes. Follow with No.5P Blonde Enhancer Toning Conditioner for maximum toning results.

Use weekly or as-needed.


FREE OF

Sulfates, Silicones, Phthalates, Phosphates, Paraben, MIC/MIT, Protein. Color safe, vegan, suitable for chemically treated hair.


FULL INGREDIENTS LIST

Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)

Customer Reviews (4.8 / 5 · 5 reviews)

Natalie ★★★★★

I’ve bleached my hair twice this year and the ends were starting to feel like straw, but this shampoo actually strengthened them while it toned. The hydration boost is real, my hair feels soft even before conditioner, and the brassiness is completely gone after three washes.

Stella ★★★★★

The purple tint is so concentrated that a tiny dollop in my palm is enough for my whole head, and the fact that it hydrates while it tones means my ends don't feel like straw afterwards. Brassiness is gone after two washes but my hair's actually stronger, which I wasn't expecting from a toning shamp

Evelyn C. ★★★★★

My hair finally looks like I actually get highlights done, not just orange from the sun—the purple really cancels out the brass without turning it dull. It also left my strands feeling noticeably softer after just two washes, which I wasn't expecting from a toning shampoo.